AWorldAfter, on 08 August 2012 - 03:53 PM, said:
Hi there, we are making a zombie feature film and of a great script not quite seen before.
Have you got any tips for raising awareness and how the one you mentioned managed few thousands in matter of days?
A World After Film - funding
Rewards are a big incentive. That particular project had DVDs going out to people that donated $10. That's pretty cheap. Usually you can get a DVD at around the $20-40 mark. Your donation started at the $10 mark, and that reward was merely a name drop on an internet wall. That's usually something you get for a $1 donation. It's not worth it, I'm just not getting enough for my hard-earned money. Basically your things are too expensive, at least that's why I haven't donated anything.
Try more rewards tiers. On your project, there is no $1 tier, and there is a jump from $50 to $100. The $100 tier has both a poster and DVD; you could have a $60 tier that offered a poster, an $80 tier that offered a DVD, and the $100 tier could still offer both (I think those would still be too expensive but it's just an example).
The dual-language thing is kind of confusing at first, especially in your promo trailer.
Also you have to spread word about the project a lot. But I'm sure you have been doing that. Maybe do a promotional contest; give away a poster and t-shirt bundle or something to a random person that shares your Kickstarter link on Facebook and Twitter in a given time frame.
You might make mock-up images of what the DVD, poster and t-shirt will look like and put it on the page. The more images, the better, even if they are conceptual. Give the potential backers an idea of what you're going for.
And definitely create a Facebook page. Anyway that's what I've seen done before with other projects like yours. $40,000 might be a bit too high to shoot for but may not be unrealistic if you do it right. Best of luck to you and I hope you keep trying.